Working with product and marketing leaders to decode customer behavior, empower teams, & drive business value.
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I’m very impressed by Katie’s ability to work with international teams… We feel like true business partners, with open and transparent communications, building the plans together, adjusting with flexibility, professionalism, and a smile!
Did your last feature rollout impact customer acquisition, retention, or referral as expected? If not, maybe it's time to consider why your customers are so irrational 😉
Forge your own path to success by harnessing insights from behavioral science. Applied behavioral science & design is all about uncovering the psychological factors influencing individuals to act (or not) given a certain context. And when you better understand how the [fill in the blank: your product, your service, your comms] set the context for their decision-making, the more you’ll be able to help them get more value out of it.
Katie’s work with Irrational Labs focuses on just that–helping world-class product teams create solutions to some of the hardest problems in acquisition, retention, and behavior change. A firm understanding of behavioral science is the secret sauce behind it all.
Creating lasting behavior change is possible.
Here's how Katie can help:
Book a Talk
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Take a Course
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Request a Workshop
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Katie is an expert translator between academic concepts and real-life applications. She helped us conceptualize product applications of behavioral principles that specifically addressed our customer pain points and friction areas — and they worked!
Some of the amazing companies I’m working with:
