Helping companies create
customer value and drive
business growth through the
science of behavior change.
customer value and drive
business growth through the
science of behavior change.
Hey there! š
I'm Katie Dove.
I’m a Managing Director at Irrational Labs. For over a decade, I’ve studied how brands form meaningful connections with their customers and deliver engaging experiences.
Looking for insights from behavioral science on how to acquire, engage, and retain customers? Let’s connect.
Katieās been amazing to work with. Sheās done an excellent job of immersing our team in the world of behavioral science and showing us how we can utilize it to create a better experience for our customers as well as drive business outcomes.
Steven Toy
Senior Product Marketing Manager, Premium Growth,
LinkedIn
Creating lasting behavior change is possible.
Here's how Katie can help:
Book a Talk
Inspire your audience to explore how we make decisions and what it means for building better product experiences.
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Take a Course
Learn proven methods and frameworks for behavioral design to increase engagement, drive growth, and change behavior.
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Request a Workshop
Teach your team how to apply behavioral insights while solving your biggest product and user challenges.
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Collaborating with Katie is not only productive but also an enlightening experience that makes you eagerly await each session with her! Her thoughtful insights, anchored in behavioral science, have been instrumental in improving our product and messaging.
Christine Balistreri
Head of Product,
BidMyListing
Follow My Ideas on LinkedIn
Irrational Labs teamed up with Tesouro Nacional and B3 Stock Exchange to tackle choice overload and make reinvesting easier for Brazilian investors. By using smart, behaviorally-informed emails, we helped drive a 5x boost in reinvestmentsāproving that a little nudge can go a long way!
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Had a great time at INDUSTRY: The Product Conference! Missed it? Catch the top 3 mistakes PMs make in product personalizationāand how to avoid them for better user engagement.
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Discover how Irrational Labs boosted autopay adoption by 73% in Brazil using behavioral designāread our case study to see how small changes can transform financial behavior!
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Iām speaking at INDUSTRY: The Product Conference on September 24, breaking down the top 3 personalization mistakes and how simple, science-based tweaks can transform user experiences. Learn how to create those wow moments that make users feel truly seen!
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Donāt miss this chance to join Eva Frishberg, Kristen Berman, and Lindsay Juarez as they dive into how AI affects user trust! Discover powerful psychological strategies to make AI tools more trustworthy and find out whether users naturally prefer human advice over AI.
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Lindsay Juarez from Irrational Labs is sharing 3 game-changing insights to boost healthtech products using behavioral science. Discover how to tap into emotion, perfect timing, and create engaging user rituals!
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Excited to speak at INDUSTRY: The Product Conference on behavioral science and personalization! The event is packed with great talks on AI, strategic product practices, and designing for technical audiences. Canāt wait to connect and share insights!
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Missed Isabel Macdonald, PhD's Talk on āThe Science of Pricing for Valueā? Hereās What You Need to Know!
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We had an amazing week of workshops with B3 and Tesouro Nacional in BrasĆlia. The dedication to innovation and democratizing access to financial public bonds is truly inspiring. A heartfelt thanks to everyone who made this collaboration possible!
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Unlock user habits with one-time decisions! š Learn from my dog Biko's wisdom on National Pet Appreciation Day. Design smarter, not harder, for lasting engagement.
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Discover how my pursuit of a $20 Uber Eats reward unraveled surprising product design lessons, from magnetic offers to hidden hurdles, and learn how streamlining rewards and personalizing recommendations could revolutionize user experience.
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Need a masterclass on how NOT to engage users? Check out this Audible notification.
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How much are your customers REALLY willing to pay for your product?
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Can fintech tap into behavioral science to decode the failures of #superapps?
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Do Headspace's small asks bring tranquility, or crowd the mind with numerous options?
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Going to a white elephant party this holiday season? Consider this $5 game-changer.
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What can the 'Taylor Swift Effect' teach PMs about boosting product engagement through the power of human psychology?
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How could Loom more effectively nudge users to upgrade?
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As fintech products work to incorporate AI, there are 3 bumps Iām most concerned about.
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As fintech products work to incorporate AI, what 3 things should we be most concerned about?
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Which small, behaviorally-informed changes to scheduling could Boomerang make to increase bookings (& make meetings better)?
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Can overconfidence be a superpower? Ask an MBA.
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Whatās even more powerful in product than having great features? Having great NAMES for features.
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Want your health product to really make people healthier? Donāt count on your users to just āfigure it outā - make it easy!
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