Helping companies create
customer value and drive
business growth through the
science of behavior change.
customer value and drive
business growth through the
science of behavior change.
Hey there! đ
I'm Katie Dove.
I’m a Managing Director at Irrational Labs. For over a decade, I’ve studied how brands form meaningful connections with their customers and deliver engaging experiences.
Looking for insights from behavioral science on how to acquire, engage, and retain customers? Let’s connect.
Katieâs been amazing to work with. Sheâs done an excellent job of immersing our team in the world of behavioral science and showing us how we can utilize it to create a better experience for our customers as well as drive business outcomes.
Steven Toy
Senior Product Marketing Manager, Premium Growth,
LinkedIn
Creating lasting behavior change is possible.
Here's how Katie can help:
Book a Talk
Inspire your audience to explore how we make decisions and what it means for building better product experiences.
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Take a Course
Learn proven methods and frameworks for behavioral design to increase engagement, drive growth, and change behavior.
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Request a Workshop
Teach your team how to apply behavioral insights while solving your biggest product and user challenges.
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Collaborating with Katie is not only productive but also an enlightening experience that makes you eagerly await each session with her! Her thoughtful insights, anchored in behavioral science, have been instrumental in improving our product and messaging.
Christine Balistreri
Head of Product,
BidMyListing
Follow My Ideas on LinkedIn
Our latest study reveals the psychology behind AI adoption: while most knowledge workers believe AI will help them, few use it regularly. Optimism bias, social norms, and manager support all shape behavior. The takeaway? Adoption isnât just about techâitâs about people.
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At a recent session with University of Chicago Booth students, we unpacked key behavioral barriers to AI adoptionâfrom lack of trust to invisible social normsâand shared evidence-based strategies for designing AI tools that people actually use. Big thanks to Komala Madineedi and the amazing Eva Frishberg for making it such a dynamic discussion.
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At FinovateSpring in San Diego, weâre tackling a big question: how can financial services truly compete in a world of hyper-personalization? On May 9th, Iâll join a panel exploring what banks can learn from other industries, how to use AI responsibly, and why the best fintechs understand real human behavior.
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Googleâs $18B deal to be the iPhoneâs default search engine isnât just businessâitâs behavioral economics in action. Defaults shape perception, prevent discovery of alternatives, and cement market dominance. As new players like ChatGPT gain ground, the fight for default status is the new battleground.
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Donât miss Marta Mijatovâs upcoming session with Irrational Labs. In just 3 years, she helped A1 Telekom Austria run 100+ experiments across 12 teams. Sheâll share how she built buy-in, psychological safety, and an experimentation framework that truly ignites teams.
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In our work with OpenStore, we tackled a classic behavioral challenge: shifting customer perception of support tools from âexpensesâ to âinvestments.â By reframing value and aligning pricing with this mental model, we helped OpenDesk unlock new willingness-to-pay and a stronger path to ROI.
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Nearly two decades after discovering The Last Lecture, I had the honor of teaching behavioral design to Carnegie Mellonâs MIIPS studentsâfuture innovators working at the intersection of tech, design, and storytelling. Grateful to share insights and be reminded why this work matters.
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On the Product Momentum podcast, we explored how behavioral science helps PMs create more meaningful digital experiencesâfrom making users feel âknownâ to showing effort in the right ways. Personalization, psychology, and even dating app wisdomâthis oneâs packed.
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With pricing top of mind for AI-powered tools, this guide by Kristen Berman offers a science-backed approach to understanding willingness-to-pay. From common study types to practical tips and research questions, itâs a must-read for teams refining their pricing strategy.
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Back from CH2024 and feeling inspired. From sharing behavioral science insights on personalization to soaking up powerful stories from leaders across the industry, this event delivered. Huge thanks to the amazing community who made it so unforgettableâonstage and off.
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Kicked off CH2024 (formerly Conversion Hotel) with coffee and conversations around experimentation, personalization, and product design. Follow along for insights and a few laughs as we dive into behavioral science throughout the event.
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Excited to join CH2024 as a speaker, sharing practical insights on personalization mistakes and how behavioral science can turn them into real user connection. Big thanks to the Conversion Hotel team for creating such a unique and thoughtful experience.
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Irrational Labs teamed up with Tesouro Nacional and B3 Stock Exchange to tackle choice overload and make reinvesting easier for Brazilian investors. By using smart, behaviorally-informed emails, we helped drive a 5x boost in reinvestmentsâproving that a little nudge can go a long way!
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Had a great time at INDUSTRY: The Product Conference! Missed it? Catch the top 3 mistakes PMs make in product personalizationâand how to avoid them for better user engagement.
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Discover how Irrational Labs boosted autopay adoption by 73% in Brazil using behavioral designâread our case study to see how small changes can transform financial behavior!
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Iâm speaking at INDUSTRY: The Product Conference on September 24, breaking down the top 3 personalization mistakes and how simple, science-based tweaks can transform user experiences. Learn how to create those wow moments that make users feel truly seen!
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Donât miss this chance to join Eva Frishberg, Kristen Berman, and Lindsay Juarez as they dive into how AI affects user trust! Discover powerful psychological strategies to make AI tools more trustworthy and find out whether users naturally prefer human advice over AI.
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Lindsay Juarez from Irrational Labs is sharing 3 game-changing insights to boost healthtech products using behavioral science. Discover how to tap into emotion, perfect timing, and create engaging user rituals!
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Excited to speak at INDUSTRY: The Product Conference on behavioral science and personalization! The event is packed with great talks on AI, strategic product practices, and designing for technical audiences. Canât wait to connect and share insights!
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Missed Isabel Macdonald, PhD's Talk on âThe Science of Pricing for Valueâ? Hereâs What You Need to Know!
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We had an amazing week of workshops with B3 and Tesouro Nacional in BrasĂlia. The dedication to innovation and democratizing access to financial public bonds is truly inspiring. A heartfelt thanks to everyone who made this collaboration possible!
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Unlock user habits with one-time decisions! đ Learn from my dog Biko's wisdom on National Pet Appreciation Day. Design smarter, not harder, for lasting engagement.
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Discover how my pursuit of a $20 Uber Eats reward unraveled surprising product design lessons, from magnetic offers to hidden hurdles, and learn how streamlining rewards and personalizing recommendations could revolutionize user experience.
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Need a masterclass on how NOT to engage users? Check out this Audible notification.
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How much are your customers REALLY willing to pay for your product?
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Can fintech tap into behavioral science to decode the failures of #superapps?
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Do Headspace's small asks bring tranquility, or crowd the mind with numerous options?
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Going to a white elephant party this holiday season? Consider this $5 game-changer.
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What can the 'Taylor Swift Effect' teach PMs about boosting product engagement through the power of human psychology?
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How could Loom more effectively nudge users to upgrade?
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As fintech products work to incorporate AI, there are 3 bumps Iâm most concerned about.
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As fintech products work to incorporate AI, what 3 things should we be most concerned about?
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Which small, behaviorally-informed changes to scheduling could Boomerang make to increase bookings (& make meetings better)?
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Can overconfidence be a superpower? Ask an MBA.
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Whatâs even more powerful in product than having great features? Having great NAMES for features.
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Want your health product to really make people healthier? Donât count on your users to just âfigure it outâ - make it easy!
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